Sr. Manager, US Public Sector Marketing - Fed & DoD

Company: CloudFlare
Location: San Francisco
Posted on: October 5, 2024

Job Description:

About the Role
Cloudflare's Americas Marketing Team is searching for a Sr. Manager, US Field Marketer for Federal and DOD, to team with our sales leaders, partner ecosystem, campaign, and product marketing organizations to design & drive high-impact pipeline generation programs leading to closed-won bookings.
The Sr. Manager for Federal & DOD will be a part of a growing team aligned to sales, utilizing data and historical performance to inform quarterly plans & strategies.
This key individual will report to our Director, US Public Sector marketing and be responsible for coordinating and managing programs across a comprehensive marketing mix for Federal and DOD. This may include Field Marketing & Events, thought leadership, web, content, social media, and more.
Responsibilities

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• Planning & execution: demonstrable skill working with teams to build & execute quarterly and yearly plans including budget management and projection of results
  
• Performance monitoring & management: proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results
  
• Sales alignment & partnership: experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.
  
• Opportunity & Market Development: responsible for coordinating with business development, partner ecosystem and strategic capture teams for market presence and customer engagement
  
  Your Qualifications
  
  • 
    
  • 7-10 years in Federal & DOD marketing role in $1B+ BtoB technology organization in cybersecurity or networking
    
  • Direct experience in DOD and Federal, including field programs, Federal cybersecurity events, paid & earned media, web-site strategy, campaign planning & management, and event marketing.
    
  • Knowledge of predominant public-sector focused resellers, distributors, and systems integrators.
    
  • Proven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed business
    
  • Hands on experience with predominant sales and marketing systems such as budget management.
    
  • Able to be effective working across organizational boundaries and building relationships to accomplish objectives
    
  • Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches
    
  • Experience designing and building field-focused marketing programs across digital, first & third party events, and partner ecosystem including resellers, tech partners, and GSIs
    
  • BA/BS in Marketing, Business, Communications, Engineering or other related fields. MBA a plus
    
    
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