Senior Marketing Manager (Workers Compensation)

Company: Berkshire Hathaway Homestate Companies
Location: Sacramento
Posted on: October 11, 2024

Job Description:

WHAT WE'RE LOOKING FORBerkshire Hathaway Homestate Companies, Workers Compensation Division, is looking for a Senior Marketing Manager to join our team! This professional will be primarily responsible for business development efforts and brand strategy for Northern California.Evaluates production patterns in new and renewal business to uncover opportunities for template refinements to support profitable growth. Works collaboratively with other Marketing Managers, Underwriting Management, and other corporate resources to develop new or additional opportunities by industry, class code or segment, and to monitor and evaluate agency performance. Stays current on competitive intelligence. Helps to uncover and resolve production barriers. Develops opportunities to improve ease of doing business with BHHC and the overall customer experience. Frequent travel required.ESSENTIAL RESPONSIBILITIES

• Creates and executes expert level territory plans that demonstrate a clear understanding of territory with effective travel plans. Aligns with regional or national resources to understand territorial differences in opportunity and profit potential.
• Works to position BHHC as the market of choice with our agents, identified target markets, and nationwide. Proactively searches out new agency appointments, prospect meetings, opportunities for book transfers, identifies additional agency production sources, effectively gains agency commitment, and looks to drive new agency partner's production.
• Monitors agency growth and profitability. Proactively identifies performance gaps, trends and issues. Develops agency profit improvement and growth plans that drive profitable business.
• Manages agency partnerships aimed at achieving minimum premium standards and growth goals. Processes agency appointments and terminations timely. Initiates renewal strategy discussions. Actively engages in encouraging appointed agents to ensure mutually profitable relationships.
• Conducts in-person agency visits and participates in prospect meetings, claims reviews, meet-and-greets, and stewardship meetings. When appropriate, initiates strategic co-travel with Underwriting, Client Services and Loss Control teams.
• Influences productive partnerships by educating agents on BHHC's value proposition, target market opportunities, target acquisition opportunities, territory goals, and service model by premium size.
• Acts as a resource to peers and brokers. May act as a mentor to other marketing managers aimed at helping them professionally grow. Works to quickly adapt and assist with implementation of new tools and processes and disseminates them to the rest of the team.
• Participates in weekly Underwriting meetings and contributes to discussions around large accounts with up-to-date agency needs to win the account. Takes a proactive approach to push Underwriting to hit target need by dates and get quotes to the agency partner. Helps to support efforts in developing new or additional opportunities by industry, class code, and/or segment.
• Gathers, analyzes and evaluates competitor information and territory opportunities through agency visits and/or attendance at agency-sponsored activities. Develops action plans that make use of competitor intelligence. Provides input and data during Agency Marketing and Underwriting reviews, and actively shares information with peers and Underwriting partners.
• Looks for opportunities to enhance our information and communication capabilities and optimally position our strengths. Assists with leading efforts to ensure ease of doing business and ultimately drive success of team and company.
• Develops and maintains accurate agency profiles, business plans, agency files and contacts. Timely and thoroughly updates reports on activities.REQUIRED QUALIFICATIONS
  • EDUCATION: Bachelor's degree from an accredited college or university required.
  • CERTIFICATIONS: Certified Insurance Counselor (CIC), Certified Risk Manager (CRM), or similar insurance designation, preferred.
  • EXPERIENCE: Minimum of 7 years of related experience in the workers' compensation insurance industry required, preferably in a Marketing or Underwriting role.
  • COMPUTER SKILLS: To perform this job successfully the individual should be proficient on the Microsoft Office Suite of applications and able to quickly master proprietary and vended software applications.
  • TRAVEL: Extensive driving and/or air travel required for agency/policyholder visits.WHAT WE OFFER
    • Paid Time Off
    • Paid Holidays
    • Retirement Savings Match
    • Group Health Insurance (Medical, Dental, and Vision)
    • Life and AD&D Insurance
    • Long Term Disability Insurance
    • Accident and Critical Illness Insurance
    • Flexible Savings Accounts
    • Paid Community Volunteer Day
    • Employee Assistance Program
    • Tuition Reimbursement Program
    • Employee Referral Program
    • Diversity, Equity and Inclusion Program$118,070 - $145,640 a yearThis pay scale is an estimate of the salary range the employer reasonably expects to pay for the position based on potential employee qualifications, operational needs and other considerations consistent with applicable law. The actual salary may be above or below the range. The pay scale applies only to this position and only if it is filled in Sacramento, California. The pay scale may be different for other positions or in other locations.ABOUT USWith more than 50 years in business, Berkshire Hathaway Homestate Companies (BHHC) has grown from a regional organization to a national insurance group, offering insurance products from coast to coast. Relationships are the cornerstone of our culture, and we believe in doing the right thing. That means we invest in our business in every way possible to deliver on our mission and demonstrate that people are what powers our success. Our commitment to financial strength and integrity means our customers can rest assured that we will be there when it counts.At BHHC we embrace diversity and foster an environment where our people can be their authentic selves. Our differences make us stronger and better together, which fosters a harmonious workplace-something we truly value. We've created an approachable and collaborative atmosphere. Here you'll find a welcoming workplace where everyone can feel valued, supported, and inspired to do great work. Together, we raise the bar by being curious, remaining customer-focused, and operating with integrity.
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Keywords: Berkshire Hathaway Homestate Companies, South San Francisco , Senior Marketing Manager (Workers Compensation), Advertising , Sacramento, California