Lead Product Marketing Manager, Agency GTM

Company: Pinterest
Location: San Francisco
Posted on: April 27, 2025

Job Description:

About Pinterest:Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace the to do your best work. Creating a career you love? It's Possible.Pinterest is on a mission to improve the comprehensiveness and shopability of ads on our platform. We're accomplishing this by expanding our advertising demand sources through partnerships with third-party ad platforms and working closely with Agencies and media companies who manage performance marketing budgets.As a Senior Product Marketing Manager, Ad Demand and Growth Partnerships, you will play a pivotal role in driving the success of our third-party ad demand program through strategic planning, market analysis, and effective go-to-market strategies. You will partner closely with product leadership to set the vision, strategy, and roadmap for programmatic ads solutions and ensure future investment in solutions are positioned effectively and successfully in the market.What you'll do:

• Shaping our product direction through market analysis, research and close collaboration with Product, Engineering, and Design teams
• Defining positioning, go-to-market messaging and launch plans for new advertising solutions that unlock meaningful value for our advertisers and contribute to key growth goals
• Overseeing the creation of agency specific narratives and playbooks based on unique advertiser goals
• Understanding the needs of different audience segments and personas and creating tailored programs and plans that help scale agency demand and revenue
• Assessing the capabilities and value proposition of our advertising solutions through strategic, qualitative, and quantitative analysis
• Developing market expertise to inform business requirements for new products
• Serving as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
• Driving cross-functional alignment throughout the go-to-market process, tracking success metrics accordingly
• Using data and insights to drive alignment on strategic priorities and influence our overall monetization strategy
• Delivering consistent and scalable education, tools, and resources to agencies to educate and inspire them on Pinterest's solutions for partners alike
• Building close XFN partnerships across Product, Engineering, Sales, Marketing, Communications, PR and Legal
• Developing and executing programs and processes that drive revenue, product adoption, and differentiated value with Pinterest Agency partners
• Defining Agency go to market strategy, ensuring the right incentive models, product roadmaps, education programs, and partner marketing opportunities are in place to meet Agency needs and accelerate growthWhat we're looking for:
  • 7+ years of experience in digital advertising at a fast growing ad tech company, Agency or digital platform
  • Bachelor's degree in Marketing, a related field or equivalent experience
  • Experience working with marketing Agencies and defining marketing Agency programs and strategies
  • Deep expertise in online advertising and the broader ad tech landscape
  • Familiarity with performance and feed-based advertising products
  • Experience distilling down market opportunities and insights for the purpose of defining both commercial and go-to-market strategies
  • Sharp eye for detail and proven project management and operational skills
  • Keen ability to translate complexity into simple, clear communication and approach
  • Experience handling confidential and privileged partnership information
  • Excellent collaboration and influencing skills to create trusted partnerships, lead challenging conversations, and align senior stakeholders behind on goals
  • A passion for Pinterest!Relocation Statement:
    • This position is not eligible for relocation assistance. Visit our page to learn more about our working model.In-Office Requirement Statement:
      • We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
      • This role will need to be in the office for in-person collaboration, that can range sometimes 1-2 times per quarter, and therefore needs to be in a commutable distance from one of the following offices: New York, San Francisco, or Chicago.#LI-REMOTE#LI-JB2At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.Information regarding the culture at Pinterest and benefits available for this position can be found .US based applicants only$158,950$327,000 USDOur Commitment to Inclusion:Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please completefor support.Required
        Preferred

        Job Industries

        • Other

Keywords: Pinterest, South San Francisco , Lead Product Marketing Manager, Agency GTM, Executive , San Francisco, California